Privacy Policy
Last updated: March 11, 2026
Pack2Play operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Pack2Play is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.
We may collect or process the following categories of personal information depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
-
Contact details including your name, address, billing address, shipping address, phone number, and email address.
-
Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
-
Account information including your username, password, security questions, preferences and settings.
-
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
-
Communications with us including the information you include in communications with us, for example when sending a customer support inquiry.
-
Device information including information about your device, browser, network connection, IP address and other unique identifiers.
-
Usage information including information regarding your interaction with the Services, such as how and when you navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
-
Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.
-
Automatically through the Services, including through cookies and similar technologies when you use our website or services.
-
From our service providers, including companies that help us operate our business such as payment processors, analytics providers and shipping partners.
-
From partners or other third parties who provide services or marketing support.
Legal Bases for Processing (UK / EEA)
If you are located in the United Kingdom or the European Economic Area, we process personal information under the following legal bases:
-
Performance of a contract – to process orders, payments, shipping and account services.
-
Legitimate interests – to operate, improve and secure our business and services.
-
Consent – where required for marketing communications or cookies.
-
Legal obligations – where we must retain or disclose information to comply with laws or regulatory requirements.
How We Use Your Personal Information
Depending on how you interact with us, we may use your personal information for the following purposes:
Provide, Tailor and Improve the Services
We use personal information to provide the Services, including processing payments, fulfilling orders, remembering preferences, sending account notifications, managing accounts, arranging shipping, processing returns or exchanges, enabling product reviews, and improving your shopping experience.
Marketing and Advertising
We may use personal information to send marketing communications and show advertisements for products or services on our website or other websites. Where required by law, we will obtain your consent before sending marketing communications.
Security and Fraud Prevention
We use personal information to authenticate accounts, maintain a secure shopping experience, detect or investigate fraudulent or malicious activity, and protect our services and users.
Communicating with You
We use personal information to respond to inquiries, provide customer support and maintain our relationship with you.
Legal Reasons
We may process personal information to comply with legal obligations, respond to lawful requests from authorities, resolve disputes, or enforce our policies.
Cookies and Similar Technologies
We use cookies and similar technologies to operate and improve the Services. Cookies help us:
-
remember your preferences
-
understand how visitors use our website
-
improve website performance
-
provide relevant advertising
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Services.
For more information about how Shopify uses cookies, you can visit Shopify’s privacy documentation.
How We Disclose Personal Information
We may disclose personal information in the following circumstances:
-
With Shopify and service providers who help operate our store (such as payment processors, hosting providers, analytics providers, customer support platforms, and shipping companies).
-
With business and marketing partners to provide marketing services or advertisements. These partners may process your information according to their own privacy policies.
-
With third parties at your direction, for example when you use social media integrations or request a product shipment.
-
With affiliates or within our corporate group, where applicable.
-
During business transactions, such as mergers or asset transfers.
-
To comply with legal obligations, enforce policies, or protect rights and safety.
Relationship with Shopify
Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve its services.
Information you submit through the Services may be shared with Shopify and processed in countries outside your own. Shopify may also use information from interactions with our store and other merchants to provide enhanced services such as analytics and advertising.
To learn more, please review Shopify’s privacy policy:
https://privacy.shopify.com
You may also exercise certain rights through Shopify’s privacy portal:
https://privacy.shopify.com/en
Third-Party Websites and Links
The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices, policies or content of those third-party services. We encourage you to review their privacy policies before providing personal information.
Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you believe that a child has provided personal information to us, please contact us and we will take steps to delete such information.
Security and Retention of Your Information
We implement reasonable safeguards designed to protect personal information. However, no system is completely secure and we cannot guarantee absolute security.
We retain personal information only as long as necessary for the purposes described in this policy, including providing services, complying with legal obligations, resolving disputes and enforcing agreements. Transaction data may be retained for up to six years to comply with UK tax and accounting obligations.
Your Rights and Choices
Depending on where you live, you may have the following rights regarding your personal information:
-
Right to access the personal information we hold about you
-
Right to request deletion of your personal information
-
Right to correct inaccurate information
-
Right to data portability
-
Right to object to or restrict processing
-
Right to withdraw consent where processing is based on consent
You may also opt out of marketing emails by clicking the unsubscribe link in our emails.
We may need to verify your identity before responding to requests.
Complaints
If you have concerns about how we process personal information, please contact us first.
If you are located in the United Kingdom, you may also lodge a complaint with the Information Commissioner's Office (ICO):
https://ico.org.uk
International Transfers
Your personal information may be transferred to and processed in countries outside your own. When we transfer personal data outside the UK or EEA, we rely on legally recognized safeguards such as Standard Contractual Clauses or adequacy decisions.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or operational needs. When we do, we will update the "Last updated" date on this page.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: help@pack2play.com
Address: 20 Wenlock Road, London, N1 7GU, United Kingdom
For the purposes of applicable data protection laws, Pack2Play is the data controller responsible for your personal information.